dove makes aging an aspiration in beauty never gets old campaign
the campaign celebrates the 67th anniversary of its beauty bar by casting only women over 60.
ogilvy named 2023 global agency of the year by adweek | ogilvy
the global publication cited ogilvy’s new business wins, attracting key talent, and borderless creativity as key drivers of the recognition. news ogilvy named 2023 global agency of the year by adweek by chris celletti at ogilvy.
health care marketing & advertising trends, news & strategy
marketing for the health care industry is critical in enabling health and wellness practices and companies to better communicate with and retain loyal patients.
erik brydges
breaking news in advertising, media and technology
dove drops age-defying 'beauty never gets old' campaign
dove, continuing its quest to bust stigmas, tackles the beauty industry's youth obsession head-on with a campaign starring women of a certain age who have relie
what happening during the paris olympics opening ceremony? all the memorable moments
what happened during the paris olympics 2024 opening ceremony? read on for live updates about the summer games in france, from how to watch, schedule and more.
juliana paracencio
juliana paracencio portfolio
influencer and content marketing vs. traditional forms of advertising
let's take a quick look at what defines traditional and non-traditional forms of marketing.
media plan of the year awards 2024
the media agencies and brands that drove impressive results.
newsnow: "dove" headlines | every source, every five minutes, 24/7 news
read the latest ca headlines, on newsnow. ca news, analysis and opinion from around the world.
the procter & gamble company | encyclopedia.com
the procter & gamble companythe best part of wakin' up is folgers in your cup campaigncleaner close campaigngot the power campaignhabits campaigningenious protection for ingenious women campaignsharing and connecting campaignsink boy campaign source for information on the procter & gamble company: encyclopedia of major marketing campaigns dictionary.
dove drops age-defying
the new work for dove, from longtime creative partner edelman, purposely plays with numbers at a time when anti-aging skincare products are all the rage for adults and, controversially, for preteens.
cannes creative advertising be effective? | cbc radio
this week, we journey to cannes, france for the cannes international advertising festival. it’s the most revered advertising competition in the world, with 90 countries submitting over 40,000 ads. we’ll analyze the entries and answer the age-old question: do award-winning commercials really sell product?
it starts here!
join industry leaders at alm2023 on january 22-24 in marco island, florida.
bad star studio / not fitting in
bad star studio’s personal project titled “not fitting in.”
what can 20 winning campaigns based on consumer insights teach us?
reverse engineering case studies on consumer-centric campaigns: game-changing advertising and marketing ideas powered by consumer insights.
the 5 biggest trends propelling data-driven advertising
through challenging times—and through good times—the difference between marketing campaigns that thrive and those that fail often comes down to one thing: data.
cr i: dove
project details failed ad campaign report i categories: marketing, media, advertising location: rochester, ny – nazareth college class: marketing program capstone view report
online display advertising for cpg brands: (when) does it work?
this study examines how online display ads, alone or in combination with more conventional media (television and print), can help drive sales in the consumer packaged goods (cpg) sector. it also assesses how the combined sales effect of online and offline ...
creative strategy in advertising | pdf | direct marketing | advertising
creative strategy in advertising
provocative pr: the case for bolder, braver communications
in this new digital age, content production has never been easier and more affordable. but while many brands invest in content marketing...
the controversial dove real beauty sketch artist ads
i am nervous this morning as i write this post; my stomach’s all fluttery, and not really in a good way. after last week’s kerfuffle over sexism, hls, and internet trolls, i am a little…
ogilvy at advertising week new york 2024 | ogilvy
our full schedule of panels and appearances at advertising week new york 2024. news ogilvy at advertising week new york 2024 by chris celletti at ogilvy.
wwd x fn x beauty inc 50 women in power 2024
the most powerful women in fashion, beauty and retail include beyoncé, taylor swift, erin and sara foster, as well as execs such as emma grede and jennifer wong. plus, data on women in leadership.
challenger brands have more options as demand for digital content in the tech age grows
brands have more options as demand for digital content continues to grow.
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